We are so excited to be GHD New Zealands newest stockists!
You may have heard about or even experienced issues with the older ghd irons (including the original platinums) so what on earth are we doing trying to get you to part with your hard earned cash when they don't even last? We researched, we tested, and then we researched some more and here is what we found.
The new ghd Platinum+ is the first item in their new SmartDevice range, it features an infinity sensor (an upgrade from the previous tri-zone sensor) which accurately predicts the amount of hair you are trying to style, and increases of decreases the power to give you the faster styling possible, without compromising that perfect 185° heat.
Why 185°? Scientists have worked out that 185 is the perfect balance between hair health, and styling ability. Higher the 185° you are guaranteed to cause damage to your hair, and lower than 185° you are compromising the ability of the styler to do its job.
The platinum plus also boasts an impressive 70% less breakage compared to other irons, due to the innovative shape there is barely any tension on your hair as you straighten or curl. Less tension means you're not constantly pulling on those already fragile ends!
20% more shine and up to 2x better colour retention - this is due to the advanced technology in the plates which are infused with silicone and a special oil resulting in the cuticle being smoothed and sealed each time you use it, actually resulting in healthier hair than if you didn't use it!
We love healthy hair, and since majority of our clients have long hair, and lots of them are blonde too, using an iron that helps the health of your hair, instead of damaging it seems like a no brainer to us!